Social Media are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. Social media is defined as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content." Furthermore, Social Media depend on mobile and web-based technologies to create highly interactive platforms through which individuals and communities share, co-create, discuss, and modify user-generated content. They introduce substantial and pervasive changes to communication between businesses, organizations, communities, and individuals.
Social Media Tips/Thoughts for Businesses
Outline what you want to accomplish with social media.
Look to see if you already have some type of presence (search).
Should you outsource your social media management?
How do you drive traffic to your website using social media?
What you shouldn't do on social media?
Use the social media statistics. Measure using social media metrics.
Keep your business branding in mind when designing your posts.
Do you understand hashtags?
Boost your post with advertising.
Schedule your posts.
SOCIAL MEDIA MARKETING
Facebook can help drive online sales, increase local sales, and raise brand awareness. More than 1.86 billion people worldwide (approximately 231 million in the U.S. and Canada) use Facebook to connect with friends, family and businesses that interest them. Marketing with Facebook can help your business build lasting relationships with current or new customers.
Speck Media Inc. can manage your business Facebook page, help you build fans and increase your brand presence through Facebook advertising. And with Facebook’s Insights, we can manage what works and what doesn't.
Yelp was founded in 2004 to help people find great local businesses like dentists, hair stylists and mechanics. In addition to reviews, you can use Yelp to find events, lists and to talk with other Yelpers. Every business owner (or manager) can setup a free account to post photos and message their customers. Yelp makes money by selling ads to local businesses - you’ll see these clearly labeled "Yelp Ads" around the site. However, advertisers cannot pay to change or re-order reviews. Yelp uses automated software to recommend the most helpful and reliable reviews for the Yelp community. The software looks at dozens of different signals, including various measures of quality, reliability, and activity on Yelp.
Google+ (read as Google Plus) is Google’s answer to Facebook. Although Google+ does not have close to the amount of active users as Facebook, (375 Million worldwide), (206 million USA) it has a more precise focus on online communities where Facebook has an overall connectivity. The majority of web searches today are done through Google.
We have all heard this suggestion to a question: "Google it". Google+ can help your company rank higher in those search results. Everything that is posted on a Google+ Business page is immediately indexed by Google. This means that the content you post on your Google+ page can rank higher in search results than new content posted to your website. This is a huge advantage that businesses can use to get over the companies that do not use Google+.
LinkedIn is a place to add social proof to your credentials with 467 million worldwide, 133 million in the USA, 2016. You should utilize LinkedIn recommendations as much as possible. The best way to do this is to connect with current and former co-workers, and write up a simple recommendation on their LinkedIn profile. More times than not, they will return the favor and write a recommendation. It is a branding tool. The fastest way to getting hired is to become an industry insider. You need to become an expert or specialist in your field.
Instagram is one of the fastest growing mobile ad platforms. More than 600 million people worldwide (approximately 83.6 million in the U.S. use Instagram to connect with friends, family and businesses that interest them. Businesses are finding success in reaching this wide, diverse audience from around the world. By combining the power of Instagram and Facebook together, advertisers are finding the greatest and most efficient reach for campaigns across both platforms.
A weblog, or blog, is a website that frequently updates with ongoing entries or posts. Most blogs will have features like a community, commenting and links to other sites or articles on the web. A blog is usually updated more often than other websites, which encourages readers to visit more often. Blogs are usually written by a single person (although there are many exceptions to this) and a blog is usually written about a specific topic. You can find blogs on virtually any topic, from science fiction to gardening.